From the quantity of 阿拉爱上海乌托邦 the flow to the service this year "Double 11" to pull the consumption
This year, "Double 11" pulls the consumption of new ideas – from the quantity of the stream to the service, the reporter Feng Qixin Wang Yuchen annual "double 11", this year is different.From the pre-sale of Wiya Live, "4 pm, 4 pm, save time to buy, don’t stay up late", "this year Jingdong 11 · 11 activities opened at 8 o’clock in advance", this year "double 11"E-commerce shopping festival, numerous businesses began to adjust strategies, boosted consumer demand by improving consumer experience, eliminating purchasing time, improving consumer satisfaction and happiness.Li Zhengbo, chief analyst of China International E-Commerce Center, said, "Double 11" has become one of the important windows of observation and grasp the trend trend of China’s consumption market.This year, the "Double 11" shopping festival has a new look in consumer service, market main body and commodities, and reflects the new trend of China’s consumer market development.
Online shopping catering the time of consumption, the consumption of the era, this year, "Double 11", and the sales data of e-commerce platform continues the trend of the year.
At 0:00 on November 12, Tmall "Double 11" total transaction amount is 540.3 billion yuan.
Jingdong "Double 11" cumulative order amount has exceeded 349.1 billion yuan.
However, it is also necessary to see that compared with previous years, the situation in my country’s consumer market is more complicated during the "Double 11" period this year.
Zou Yunhan, an Enridender, a Subjector of the National Information Center Economic Forecast, said that in the context of the pulse impact of consumption recovery, the e-commerce platform has adopted more pragmatic strategies. "This year ‘Double 11’ is closer to consumers more Good consumption is essentially, not the traffic competition between the merchants. " Overall, the consumer market has a recovery growth situation, showing powerful toughness, and consumption is still the main driving force for my country’s economic growth.
In the first September, the total retail sales of my country’s consumer goods increased year-on-year, an increase of 8% over the same period in 2019, and the final consumption expenditure in the third quarter of the third quarter of the contribution rate was%, and it also showed a high level. At the same time, since the near month, local distributed neoguan pneumonia epidemic has brought intermittent but significant impact on consumer recovery, especially to service consumption. Analysis of the influence of the epidemic on the "Double 11" consumption, Zou Yunhan believes that the epidemic leads to the wishes of consumption to the online transfer.
Currently, the epidemic will once again reduce the consumer demand under the year-end consumption season, while the online consumption or ushered in the "accident" growth time in the case of the slowdown of the e-commerce penetration.
However, it should also be seen that the epidemic has led to the differentiation of regional consumption, and the largest express delivery will be difficult to transport local transport and distribution in areas that have taken strictly controlled measures. Online shopping is also affected. Experts said that this year’s "Double 11" e-commerce growth environment is better than last year.
The domestic economic recovery process is more robust, and under the macro environment, the enterprise "survival" pressure is reduced, and the income of residents has maintained a gradual rebound, and the consumption capacity is restored from the same period last year. "Double 11" The growth foundation of consumption is more solid.
At the same time, since the income is not completely eliminated, the wishes of residents are more conservative, and online shopping, and the price-priced online shopping is more able to cater to the psychology of consumers "spend small money, do a big event".
Merchants are more concerned about consumers "reduce the burden" in recent years, with consumption diversified development, a good consumption experience becoming one of the important factors of consumers to choose goods.
Pay more and more merchants to consumers.
Many merchants have begun to increase the sale of sales in centralized explosions, how to increase consumer attention and brand viscosity in product marketing and quality services.
"There are two changes this year: First, the front of the front, such as Tmall, Jingdong, etc. Open the first wave of pre-sale; Second, the preferential rules are comparable." Zhong Yicheng Zhurhu consultant Yang Yuli said 2018 The year begins the "Double 11" complex preferential rules, which has been prepared. This year has a simplified trend. , The melon is divided into the original shopping allowance and the complex gameplay of the ‘Ganglou’; a lot of simplicity is simply introduced by the deductible coupon of 300 yuan, purchase a million yuan subsidy product.
"" The promotional purchase time is more reasonable, so that consumers can ‘purchase and happiness’. "Deputy Director of the International Market Research Institute of the Ministry of Commerce] Bai Ming said. This year," Double 11 "has shown many new features, and is closely related to my country’s digital consumer market.
Since this year, under the influence of the platform supervision, under the influence of factors such as unfair competition supervision, promote the healthy development of the platform, and the orderly development is becoming an industry consensus. In this context, "greater strength to facilitate consumers" becomes the choice of many merchants, and the performance of live e-commerce performance is also catering to such trends. For consumers, the price advantage of live e-commerce bargaining capacity is more obvious. Many products have been carefully selected by e-commerce to reduce personal choice costs, and the shopping experience is more convenient. It is necessary to promote consumption, you need to continue to play the consumption 上海各区gm资源汇总 situation at the end of this year, Li Zhengbo said that the national issuance of the promotion will continue to operate, superimpose "Double 11" "Double 12" and other e-commerce shopping festival, ending at the end of the year The trip of the consumption season, the consumer market will continue to rise to a good situation, and the consumption is expected to achieve expected growth targets in the case of significant changes in the situation of the epidemic situation.
Zou Yunhan believes that the current epidemic will have a certain impact on the consumption of recovery in this year. Next, the promotion of consumption will still start from consolidating consumer growth, enhance resident consumption capacity, and improve the wishes of residents, and give me a measures to form policy synergy. The fiery "Double 11" market will showcase domestic demand potential from a side, from the long run, all parties will continue to promote consumption. According to experts, we must further increase the intensity of employment policy, increase the stability of the aid, and research to improve the returning standard of unemployment insurance; to guide the optimization of the temporary rescue mechanism, use the foot township or street temporary rescue spare gold system Family or individuals who have been in trouble, relevant social assistance and security systems have been in trouble, relevant social assistance and security systems, and incorporate the temporary rescue range in a timely manner.
In addition, we must improve the rich car consumption support policy, speed up the development of the used car; promote the digital process of the service industry, vigorously promote the digitalization of living service industry, encourage individual industrial and commercial households or small and micro enterprises to carry out digital construction of community living service industry.