US media: If the company wants to continue to succeed in China, it is necessary to keep up with the times in the changing Chinese market.

US media: If the company wants to continue to succeed in China, it is necessary to keep up with the times in the changing Chinese market.

American "Forbes" magazine on November 11 Articles, originals: In many aspects of changing Chinese markets, advancing in many ways, as long as they have entered the Chinese market and maintain compliance operations, enterprises are tantamous to find modern version. " Ideal golden country.

But if you want to succeed in China, you need to speak Chinese, you need to have a good product, but also understand the local culture, political and social concepts.

Despite the long history, Chinese culture is not still constant. Its population structure, income levels and expenditures are increasingly changing.

These changes not only make China more attractive to Western companies, but also promoted China’s gradual adoption of the country-centered and active and confident policy – obviously designed to protect the future of the country.

In order to survive in the Chinese market, the brand needs to adapt and keep pace with the times with this country. China is seeking to become "more China." Tang Yadong, secretary general of the Chinese EU Chamber of Commerce, said: "Now you have to take out some things you want, otherwise they will not take you as a competitor that meets their interests and needs." The promotion of common prosperity policies also makes China Camp The commercial environment is more challenging.

But these are not enough to stop (global) investors. In the past year, about 60% increases in Gorgeous enterprises. In Chinese business, we must face many regulatory problems and changes.

This pair (enterprise) operates high requirements in China, which requires a high requirement to invest in the future. This kind of mentality-centered mentality is extended to the customer.

Compared with the previous previous, young consumers today look more attention to local brands, which is more likely to buy domestic goods than ever.

However, many (foreign) brands that have been operating in China for many years are often mistaken for Chinese consumers.

This suggests that integration into the market and makes consumers feel familiar, will benefit enterprises and may become the key to long-term survival in the Chinese market.

Brand should make local regulators and target customers feel "very friendly" or very friendly to China.

These means that companies need to follow in the Huaxian ‘s model, and do their utmost to integrate brands into a broader local culture. Fortunately, the Chinese market is huge and has the opportunity to create a variety of income sources. Although no one knows what the Chinese market will be in the next few years, it is obvious, if the company wants to continue to succeed in China, it is necessary to make a greater to adapt and keep pace with the times. related suggestion.